InternetGoogle to deliver ads to online Olympic video (CNET)

CNET - Google's DoubleClick technology now can be used to deliver video advertising shown with Microsoft's Silverlight technology, and it will be used for that purpose with the Olympics video that NBC Universal plans to show online using a player based on Silverlight 2.

Google's DoubleClick technology now can be used to deliver video advertising shown with Microsoft's Silverlight technology, and it will be used for that purpose with the Olympics video that NBC Universal plans to show online using a player based on Silverlight 2. Google announced the Silverlight ad capability, called DoubleClick In-Stream, on Tuesday. It already could be used to deliver video ads using Flash, RealMedia, and Windows Media technology. In-Stream also can show static ads within video, which Microsoft and NBC concluded was the best approach for live video. NBC Universal, already a DoubleClick customer, was bullish about the Sliverlight support. "Thanks to DoubleClick, In-Stream's new support for Silverlight 2, we are able to monetize our groundbreaking online-video coverage... [ Read more on www.yahoo.com ]

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